ONCONSUMERISM

                                                                Consumerism is a concept that is very widespread today. Consumerism, in general, is a situation in which there are developed industrial societies where many goods are bought and sold. Through the industrial revolutions, this concept has become even more widespread. (Cambridge Dictionary, 2022) First of all, 18.century. mechanical production was achieved with the industrial revolution that took place. Then 19-20.with the revolution that took place in the centuries, mass production became possible. Nowadays, with the development of technology and the effect of mechanization, overproduction has become possible. (Schwab, 2016) The overproduction that took place with these industrial revolutions, on the other hand, led to an increase in consumerism. It has also become...

  Our character is an insurance clerk who is struggling with depression and has been having trouble sleeping for a long time. He is not satisfied with his life. He is someone who constantly does the same things and feels the need for consumption. He participates in many group therapies to get rid of psychological problems. The character's sleep problem has now been solved. Meanwhile, he meets Marla, who attends every therapy, although she is not sick like him. Later, our character goes on business trips and makes disposable friends. Tyler Durden, who will change his life, is one of them. Tyler is a soap merchant. At the end of the trip, our character's house and the things he values very much are burned down. He was relieved of a burden. Later, the character begins to live with Tyler Durden. Unlike the character, Tyler is a free person who knows what he wants and is against the capitalist system. Later, Tyler and the character form an organization called 'Fight Club' an...

  Consumption has been a part of life throughout the process when a person began to exist in the world. Consumption was made for needs in the early times. But today is different. It has started to be made no longer according to needs, but according to people's wishes, desires and status. This is due to the rapid increase in information and technology. This increase has created new professional groups. One of these is the social media phenomena we call Influencer. These phenomena introduce a huge number of necessary or unnecessary products every day, causing a frenzy of consumption and unconscious consumption. In addition, it allows us to see consumption as a determinant of identity and status and to direct our social lives in this way. It creates a society that thinks you can be happy by shopping. This situation is caused not only by social media celebrities, but also by ads on the Internet, on television, on social media that claim that they will change our lives, appear everywher...